The closer relationship between Kuaishou with JD comes a few months after a hiccup with Taobao Live.
Douyin may be earning more from ads, but Kuaishou has a community orientation that makes it a much better place to sell products.
Kuaishou has stepped up efforts to monetize services such as e-commerce and gaming as its livestream business reaches saturation.
A large percentage of licensed songs from TME will be available for Kuaishou users with the goal of becoming one of the main music sources on the app.
Kuaishou suspended e-commerce referral features for products listed on Taobao stores.
Kuaishou will give away a total of RMB 1.1 billion for the show.
Kuaishou has been working to boost its DAUs to 300 million before the Chinese holiday.
The app excludes some of the most popular categories on Kuaishou’s main app, such as pranks and dancing videos.
The investment would give Tencent a nearly 20% stake in the short video platform.
Taizan does not allow user uploads and only uses content created on Kuaishou at present.