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Posted inNews Feed

Kuaishou launches digital human broadcasting tool

Chinese short video platform Kuaishou announced the launch of Kuaishou Virtual Studio (KVS), an avatar-driven broadcasting tool for creating professionally generated content, at the 2022 World Artificial Intelligence Conference. According to the company, real human expressions and actions can drive digital humans with the help of KVS, allowing users to become avatars and enter the […]

Posted inNews Feed

Kuaishou shuffles management of global division

Two executives from Kuaishou’s international arm have left the company after failing to meet the firm’s globalization expectations in 2021, Chinese media outlet LatePost reported on Wednesday. Shao Kai, the operational head of Kuaishou’s global video-sharing app Kwai, and the company’s head for the Southeast Asian market, who the report refers to simply as “Zack,” have resigned from their positions. Kuaishou has already named new executives to oversee these parts of the business, who will report directly to Qiu Guangyu, Kuaishou’s globalization lead. In an October reshuffle, the Beijing-based firm integrated its global apps for different markets into one single app, Kwai, and called off its expansion to new overseas markets. The management reshuffle in Kuaishou’s global division comes after the short video app made major job cuts across key teams, including e-commerce, algorithms, and globalization, at the beginning of 2022. [LatePost, in Chinese]

Posted inNews Feed

Kuaishou introduces matchmaking feature to live rooms

Chinese short video platform Kuaishou launches a “blind date” feature in live rooms, local media outlet Tech Planet reported on Friday. In addition, the company’s Chinese entities already added “marriage introduction services” to its business scope, corporate data provider Qichacha shows. According to the report, the matchmaking service is mainly carried out through Kuaishou’s live […]

Posted inNews Feed

Kuaishou acquires UEFA Champion League broadcast rights

Kuaishou, a TikTok-like short video platform, has signed a broadcast agreement with UEFA for rights to Champions League games. The deal sees Kuaishou become the official streaming platform of the UEFA Champions League this season and gives the Douyin rival the right to produce videos based on original content provided by UEFA. Kuaishou has reportedly been on a sports-related spending spree since 2020, buying up rights to major events such as the Olympics, Italian Serie A football, the NFL Super Bowl, and the NBA among others. [36kr, in Chinese]

Posted inNews Feed

Kuaishou adjusts focus to overseas business, creates international commercialization department

Short-video platform Kuaishou is making its overseas business a priority, as confirmed during a plenary meeting of its international business department on Thursday. At the meeting, Kuaishou created a new department for international commercialization, while the former head of the company’s international business department, Chou Guangyu, will leave the company. After these adjustments, the two international departments will report directly to Cheng Yixiao, the CEO and co-founder of Kuaishou. Cheng stated in an earnings call last year that Kuaishou is optimistic about its overseas business. [36Kr, in Chinese]

Posted inNews Feed

Kuaishou starts a new round of layoffs: report

Chinese short video platform Kuaishou is starting a new round of layoffs, Chinese media The Paper reported Wednesday. Mid-level managers and low-performing employees are likely to be cut, according to the report. It’s unclear how many people will be affected. Kuaishou staff have posted on China’s business social platform Maimai that the company may cut 10% to 30% of the staff. Kuaishou’s downsizing followed layoff moves from ByteDance and iQiyi. Chinese tech giants are weathering a market downturn due to tightened regulations and slowed economic growth. [The Paper, in Chinese]

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