Luckin Tea will launch a separate app and a mini-program focused on lower-tier cities.
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Posted inHeavy Hitters
Luckin Coffee testing self-service coffee machines
Users can locate the nearest coffee machine and place an order through the Luckin app.
Posted inHeavy Hitters
Luckin launches limited-edition cup to replicate Starbuck’s cat paw mug craze
This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
Posted inOn the Cusp
Luckin sets up QQ-themed store with Tencent to tap nostalgic Chinese millennials
Luckin Coffee and Tencent have been partners since Sept. 2018.
Posted inHeavy Hitters
Briefing: Luckin Coffee to expand to additional 18 tier-2 cities by April
Coffee competition expands to second-and third-tier cities in China.
