Luckin Tea will launch a separate app and a mini-program focused on lower-tier cities.
Users can locate the nearest coffee machine and place an order through the Luckin app.
This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
Luckin Coffee and Tencent have been partners since Sept. 2018.
Coffee competition expands to second-and third-tier cities in China.