This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
The IPO filing comes less a week after the company’s $150 million Series B+ that raised its valuation to $2.9 billion.
The news also immediately comes after a delivery partnership between Luckin and Meituan was announced in December 2018.
Coffee Box began by offering delivery services from coffee chain brands including Starbucks.
A look at the stories and trends of 2018, including gaming restrictions, Tencent’s restructuring, the delivery and coffee wars, WeChat mini programs, and Bullet Messenger.