This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
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Posted inOn the Cusp
Starbucks rival Luckin Coffee files for US IPO
The IPO filing comes less a week after the company’s $150 million Series B+ that raised its valuation to $2.9 billion.
Posted inHeavy Hitters
Luckin reportedly seeking Ele.me tie-up for deliveries amid profit pressures
The news also immediately comes after a delivery partnership between Luckin and Meituan was announced in December 2018.
Posted inUp and Comers
Coffee Box, another Starbucks challenger, raises RMB 200 million
Coffee Box began by offering delivery services from coffee chain brands including Starbucks.
Posted inWith Chinese Characteristics
China Tech Talk 69: Restrictions and restructurings—2018 in review, part 2
A look at the stories and trends of 2018, including gaming restrictions, Tencent’s restructuring, the delivery and coffee wars, WeChat mini programs, and Bullet Messenger.
