The results reflect an improved cost control strategy.
Luckin Tea will launch a separate app and a mini-program focused on lower-tier cities.
The coffee upstart is expanding aggressively across product categories and markets.
Shares slid overnight after losses hit nearly $100 million in the quarter.
The celebrity CMO is absent from corporate filings and press conferences of the newly public company whose growth he’s credited with jump-starting.
Users can locate the nearest coffee machine and place an order through the Luckin app.
Luckin’s expansion to the Middle East and India extend its competition with Starbucks to more markets.
Luckin Coffee is projected to have the largest coffee network in China by the end of 2019 at its current rate of growth.
This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
Growth guru Yang Fei says Luckin can make profits from free coffees