Luckin Tea will launch a separate app and a mini-program focused on lower-tier cities.
Search results
Posted inHeavy Hitters
Luckin Coffee testing self-service coffee machines
Users can locate the nearest coffee machine and place an order through the Luckin app.
Posted inHeavy Hitters
Chat Room: Michael Norris on Luckin Coffee’s business model
Luckin Coffee is projected to have the largest coffee network in China by the end of 2019 at its current rate of growth.
Posted inTurf Wars
Luckin joins Starbucks in blurring boundaries between coffee and tea
Delivery giants Meituan and Ele.me stand to benefit from the coffee giants’ latest battle
Posted inHeavy Hitters
Luckin reportedly seeking Ele.me tie-up for deliveries amid profit pressures
The news also immediately comes after a delivery partnership between Luckin and Meituan was announced in December 2018.
Posted inHeavy Hitters
Briefing: Luckin Coffee to expand to additional 18 tier-2 cities by April
Coffee competition expands to second-and third-tier cities in China.
Posted inHeavy Hitters
Luckin launches limited-edition cup to replicate Starbuck’s cat paw mug craze
This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
Posted inOn the Cusp
Luckin sets up QQ-themed store with Tencent to tap nostalgic Chinese millennials
Luckin Coffee and Tencent have been partners since Sept. 2018.
Posted inHeavy Hitters
Starbucks, Freshippo ‘Star Kitchen’ tie-up opens in Beijing as delivery catches on
Freshippo’s logistical capabilities complement Starbucks’ core business to attract consumers who are increasingly turning to delivery.
Posted inHeavy Hitters
Starbucks aligns further with Alibaba in Tmall Genie voice ordering feature
A closer partnership with Alibaba may help Starbucks in its competition with Luckin.
