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Posted inNews Feed

BYD debuts first luxury off-road SUV under its Yangwang marque

Chinese electric vehicle maker BYD on Thursday showcased the U8, its first-ever high-end, off-road sports utility vehicle model under the new Yangwang sub-brand, in the company’s latest move to boost its exposure to the country’s high-end EV segment. The all-terrain full-size SUV will feature an 800 volt vehicle architecture with four electric motors, offering what […]

Posted inNews Feed

BYD’s luxury brand Denza to release three more models this year: CEO

Denza, a luxury auto brand majority-owned by China’s BYD, said on Monday that it plans to introduce three new electric vehicle models this year as part of its bid to seize market share, Chinese media reported, citing BYD’s chairman Wang Chuanfu. At a press conference on Monday, the Chinese EV giant also released the D9, a multi-purpose vehicle under the Denza brand with a starting price of RMB 335,000 ($49,413). Denza was first co-developed by BYD with Daimler in 2010, with each firm holding a 50% stake in the joint venture. BYD acquired another 40% of the company’s shares from the German group last December.

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