Didi hopes new strategies will help it complete a U-turn that will get it out of the dead-end in which it finds itself.
Didi is digging a wide yet deep competitive moat around the broader Chinese mobility market. Bike rentals will be a main driver of growth.
Ride-hailing, bike rental, and food delivery services were all affected.
Didi’s struggles in the bike-rental market led to a launch of its own brand, Qingju.
So far, more than 1,000 user accounts have been frozen for periods of time ranging from five to 90 days.
The rules went into effect on Wednesday on Didi’s bike-rental platforms Qingju and Bluegogo.