Didi is digging a wide yet deep competitive moat around the broader Chinese mobility market. Bike rentals will be a main driver of growth.
China’s bike rental industry is rebounding after the Spring Festival holiday as riders see it as the safest transportation option during the outbreak.
Chinese bike rental giant ofo has started selling advertisements on its bikes and apps (in Chinese) in an attempt to boost revenues amid increasing cash strain. The company will launch custom-designed bikes and the bike-body ads will appear in bike wheels, saddle and baskets for clients to reach the public with their messages. Rumors of ofo’s failure […]
Uber has no plans to bring its bike rental scheme to China but it is considering other Asian countries.
China’s ride-hailing industry has been facing turbulent times but it’s not just about overcoming Didi.