Posted inOn the Cusp

Ofo starts selling ads on bikes and in apps

Chinese bike rental giant ofo has started selling advertisements on its bikes and apps (in Chinese) in an attempt to boost revenues amid increasing cash strain. The company will launch custom-designed bikes and the bike-body ads will appear in bike wheels, saddle and baskets for clients to reach the public with their messages. Rumors of ofo’s failure […]

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Ofo vs Mobike: Northern vs Southern China expansion models

Next time when you meet a Chinese person, ask where they are from. The geographical boundary between northern China and southern China is not precisely defined, but there are rough and approximate stereotypes on Northerners and Southerners’ height, language, and what they eat. At the annual ChinaBang Awards this year, Grace Gu, principal at ZhenFund (backer of ofo), […]

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Top 15 apps you need for living in China

Say goodbye to Facebook, Twitter, and Instagram and welcome your new favorite apps. Here is everything you will need to navigate your China life. 1. Communication: WeChat (微信) The app to rule them all, WeChat is the very definition of indispensable in China. This is where you will connect with your friends, communicate with your […]

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Are China’s bike-sharing platforms really part of the sharing economy?

China’s O2O market has seen quite a few companies doing interesting things, some succeeding, some failing. The latest hot vertical is bike-sharing. According to the China’s bike sharing industry mini-report by China Channel, Mobike (backed by Tencent and Foxconn) and Ofo (backed by Didi and Xiaomi) are clear market leaders amongst growing competitors. Founded in January 2015, the […]