Posted inOn the Cusp

Ofo starts selling ads on bikes and in apps

Chinese bike rental giant ofo has started selling advertisements on its bikes and apps (in Chinese) in an attempt to boost revenues amid increasing cash strain. The company will launch custom-designed bikes and the bike-body ads will appear in bike wheels, saddle and baskets for clients to reach the public with their messages. Rumors of ofo’s failure […]

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Ofo vs Mobike: Northern vs Southern China expansion models

Next time when you meet a Chinese person, ask where they are from. The geographical boundary between northern China and southern China is not precisely defined, but there are rough and approximate stereotypes on Northerners and Southerners’ height, language, and what they eat. At the annual ChinaBang Awards this year, Grace Gu, principal at ZhenFund (backer of ofo), […]