Didi hopes new strategies will help it complete a U-turn that will get it out of the dead-end in which it finds itself.
The bike rental bubble popped a long time ago. Now, a new group of companies are taking a different approach to their predecessors.
Chinese bike rental giant ofo has started selling advertisements on its bikes and apps (in Chinese) in an attempt to boost revenues amid increasing cash strain. The company will launch custom-designed bikes and the bike-body ads will appear in bike wheels, saddle and baskets for clients to reach the public with their messages. Rumors of ofo’s failure […]
So far, more than 1,000 user accounts have been frozen for periods of time ranging from five to 90 days.
The rules went into effect on Wednesday on Didi’s bike-rental platforms Qingju and Bluegogo.
Didi’s struggles in the bike-rental market led to a launch of its own brand, Qingju.
The bike rental war between Mobike and its rival ofo is still ongoing in China, with no end in sight. The pair has been waging an all-out war in terms of bike quantity and technology on and beyond their home turf. Now they set their sight on user experience. Mobike announced yesterday that it has […]
Next time when you meet a Chinese person, ask where they are from. The geographical boundary between northern China and southern China is not precisely defined, but there are rough and approximate stereotypes on Northerners and Southerners’ height, language, and what they eat. At the annual ChinaBang Awards this year, Grace Gu, principal at ZhenFund (backer of ofo), […]
Amid rumors of ofo’s acquisition by Didi Chuxing, users are encountering errors when attempting to rent the former’s bicycles through the ride-hailing giant’s app. According to the local media, an error is displayed within the app when scanning an ofo bicycle’s QR code. The message says that the problem has been partially repaired, but Didi cannot resolve […]
After weeks of rumors, Chinese ride-hailing giant Didi Chuxing announced today it has added bike-sharing service from ofo to its app. DiDi users will have direct access to ofo’s bright yellow bikes in the app. As a major investor of ofo, DiDi has poured a combined hundreds of million USD in three financing round of the […]