Alibaba-owned second-hand goods marketplace Idle Fish boasts 1.3 million interest-based communities, a key sales driver.
The used goods resale sector has had its share of problems including counterfeit goods, merchandise quality, and even legal issues concerning the sale of endangered animals.
E-commerce players and specialized verticals such as used car platforms are operating their own auction platforms.
More than 500 million users are expected to participate in this year’s promotion.
Re-commerce, or secondhand shopping, is growing fast in China. But users are finding scams and counterfeits mixed in with the bargains.
Alibaba revenue surges 42% on the year in the quarter ended June 30.