Pushing advertisement online and offline has been the typical strategy of China’s e-commerce giants to bring in customers, explaining why e-commerce sector is one of the toughest battlegrounds for freshly born startups since they have little money to spend on advertising. However, the trend is changing. As startups like Bolome, combining live streaming into cross-border […]
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How E-Commerce Is Helping China Overcome A Fear Of Second-Hand Clothing
Tainiqi Zhu admits that the Chinese market might not be ready for second-hand clothing, but he’s willing to make a bet on its potential. “In mainland China, there’s a problem of trust and communication,” says Mr. Zhu. “And even after you convince someone, you still have to negotiate the price. There’s a huge culture of bargaining.” Mr. […]
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LUXSENS uses machine learning to find the best price for luxury bags
It’s hard to be the smartest shopper paying the right price for items. When considering to buy a luxury item, there are millions of merchant stores in the world, both online and offline and fragmented data points about the price. A Shanghai-based company is appealing to price-savvy customers who want to purchase luxury items at the lowest price […]
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Rural China: The Next Battlefield for Domestic E-commerce
China’s urban e-commerce market is nearing saturation after years of explosive growth, a trend leading China’s online retailers to address the untapped markets in rural areas. Nearly 50% of the country’s 1.36 billion population lives in rural areas; however, less than 30% of rural residents are online and only 10% have bought things online, according to […]
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Suning Shopping RedBaby and Masa Maso for Expansion?
We just heard spreading rumors claiming that Suning is looking to acquire RedBaby and Masa Maso, two vertical B2C services with focus on maternity-children items and men’s apparel respectively. Chinese B2C service Suning ranked No.3 among its peers by market share, according to a latest report, though its share of 2.35% trailing behind Tmall’s 37.38% […]
