Tainiqi Zhu admits that the Chinese market might not be ready for second-hand clothing, but he’s willing to make a bet on its potential. “In mainland China, there’s a problem of trust and communication,” says Mr. Zhu. “And even after you convince someone, you still have to negotiate the price. There’s a huge culture of bargaining.” Mr. […]
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Chinese Products Will Continue To Target Value-Conscious Consumers Globally
“Targeting value-conscious consumers in emerging markets worldwide from China will be a successful in cross-border e-commerce model,”Hans Tung, Managing Partner of GGV noted in TechCrunch Shanghai 2015. Given that high-end products like iPhone proved a great success in China, his statement could sound rather unexpected. He continues, “Chinese or China-influenced outbound e-commerce players, like Xiaomi and Wish, are targeting ‘mass […]
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Rural China: The Next Battlefield for Domestic E-commerce
China’s urban e-commerce market is nearing saturation after years of explosive growth, a trend leading China’s online retailers to address the untapped markets in rural areas. Nearly 50% of the country’s 1.36 billion population lives in rural areas; however, less than 30% of rural residents are online and only 10% have bought things online, according to […]
