Posted inHeavy Hitters

China’s Singles Day sales top RMB 332 billion across platforms

Chinese e-commerce giants including Alibaba and have announced new record-breaking sales for Singles Day, the 11-day shopping extravaganza that ended Wednesday at midnight. Why it matters: Singles Day, typically a 24-hour event, has evolved into a weeks-long shopping festival. Alibaba, credited with popularizing the promotion, extended the event this year by creating two shopping […]