As Alibaba enters its 14th Singles Day shopping event, the e-commerce giant that founded the annual shopping phenomenon is pursuing new growth strategies this year
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Posted inHeavy Hitters
Singles Day 2022: Chinese livestream stars hop freely between platforms
In the run-up to this year’s Singles Day shopping festival, a number of high-profile livestream stars moved freely between different major platforms like Taobao and Douyin, highlighting newfound cross-platform freedom in China’s online retail sector. Why it matters: This trend shows Chinese livestream retail sector is being more open amid increased antitrust pressure from regulators. […]
Posted inHeavy Hitters
Singles Day 2022: More deals and more competition from Douyin
On Monday, Chinese online retailers kicked off the annual November 11 Singles Day shopping festival. The festival, originated by e-commerce giant Alibaba in 2009, has long been a major retail event across the industry. This year, amid a slowing economy, weakening consumer demand, and growing competition from short-video platforms, established retailers are shifting their focus […]
Posted inHeavy Hitters
Bilibili expands livestream e-commerce ahead of Singles Day
Chinese video platform Bilibili has expanded its livestream shopping ahead of Singles Day after launching a shopping zone in the live streaming section on Oct.14, local media outlet Tech Planet reported on Monday. Why it matters: As Bilibili aims to become profitable by 2024, expanding in livestream shopping aligns with the company’s overall strategy to […]
Posted inHeavy Hitters
Singles Day 2021: Slower growth, more sense
Singles Day is still a big deal, but people were less obsessed with the shopping event this year, at least as indicated by sales trends.
Posted inOn the Cusp
Singles Day 2022: Consumer electronics see strong sales growth on JD
Singles Day sales data from e-commerce giant JD, a platform known for consumer electronics offerings, showed sizable growth in this category.
Posted inNews Feed
Li Jiaqi’s studio rebuts Singles Day pre-sale GMV figure
The studio of major Chinese e-commerce livestream star Li Jiaqi has denied reports that he sold RMB 21.5 billion ($2.9 billion) worth of goods on the first day of this year’s Singles Day pre-sales. Li’s agency Meiwan Shanghai Network Technology said the data had come from an unverified source and that a lawyer’s letter had […]
Posted inNews Feed
Chinese influencer Li Jiaqi leads Singles Day livestream pre-sales
Top Chinese livestreamer Li Jiaqi sold RMB 21.5 billion ($2.9 billion) worth of goods on the first day of this year’s Singles Day pre-sale period, doubling the sales record (which he also set) in 2021. The massive GMV figure came just weeks after Li resurfaced on Alibaba’s Taobao livestream platform following an unexplained absence since […]
Posted inNews Feed
Kuaishou reopens direction to Taobao and JD ahead of Singles Day
Chinese short-video platform Kuaishou reopened its links to the top two Chinese e-commerce giants, Taobao and JD, on Oct. 28 after not directing buyers to these platforms to complete purchases for 8 months. The company explained that the news follows changes in its agreement with third-party e-commerce platforms in February. However, the offer comes with […]
Posted inNews Feed
Singles Day pre-sale on Alibaba Tmall to start on October 24
Chinese e-commerce giant Alibaba announced that the 2022 Tmall Singles Day shopping event will begin presale at 8 p.m. on October 24, with the first selling period starting on October 31 and the second one on November 10. Singles Day shopping festival is China’s biggest online shopping festival. E-commerce giants like Tmall and JD often […]
