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Posted inHeavy Hitters

Singles Day 2022: Chinese livestream stars hop freely between platforms 

In the run-up to this year’s Singles Day shopping festival, a number of high-profile livestream stars moved freely between different major platforms like Taobao and Douyin, highlighting newfound cross-platform freedom in China’s online retail sector. Why it matters: This trend shows Chinese livestream retail sector is being more open amid increased antitrust pressure from regulators. […]

Posted inHeavy Hitters

Singles Day 2022: More deals and more competition from Douyin

On Monday, Chinese online retailers kicked off the annual November 11 Singles Day shopping festival. The festival, originated by e-commerce giant Alibaba in 2009, has long been a major retail event across the industry. This year, amid a slowing economy, weakening consumer demand, and growing competition from short-video platforms, established retailers are shifting their focus […]

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