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Alibaba is revamping China’s offline retailing through a bottom-up approach

Alibaba’s expansion to brick-and-mortar stores started two years ago with a series of investments and acquisitions that worth as much as US$8 billion. To strengthen the offline foray, the Chinese e-commerce giant, which earns hefty profit margin because it does not hold inventories, is rewriting its asset-light model by opening Hema Xiansheng brand and Alibaba […]

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10 live-streaming apps luxury brands need to know in 2017

Editor’s note: A version of this post first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China.  From Papi Jiang’s Swiss watch collaboration to Tmall’s virtual U.S. shopping trip, live-streamed luxury brand campaigns are part of a growing trend as China’s live-streaming audience expands. The latest report by Chinese consulting company iiMedia Research estimated that the number […]