The partnership will include more than 40 movies in the upcoming year.
Chinese public attitude towards gaming no longer sees it as a waste of time.
Founded by Zhang Jindong and his elder brother in 1990, Suning is China’s largest omnichannel retailer.
The acquisition will help the Alibaba-backed retailer shore up its presence in southern China.
The company reportedly inked the deals at 10% to 20% below the going price for acquiring new users.
The JD.com and Wanda-backed group has suffered rumors of production problems.
Chinese social media Weibo comes under fire for the loopholes in lottery drawing algorism.
“We are not dead, and PandaTV is about to profit,” PandaTV’s Chief Operation Officer Zhang Juyuan told local media.