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Posted inNews

10 live-streaming apps luxury brands need to know in 2017

Editor’s note: A version of this post first appeared on Jing Daily, the leading digital publication on luxury consumer trends in China.  From Papi Jiang’s Swiss watch collaboration to Tmall’s virtual U.S. shopping trip, live-streamed luxury brand campaigns are part of a growing trend as China’s live-streaming audience expands. The latest report by Chinese consulting company iiMedia Research estimated that the number […]

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