“We are not dead, and PandaTV is about to profit,” PandaTV’s Chief Operation Officer Zhang Juyuan told local media.
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China’s entertainment and culture industry is quickly realizing the power of IP
Reading entertainment news and content economy business insights published by Chinese media, it’s not surprising to see the direct use of the term “IP” (in Chinese). This intellectual property’s abbreviated form in Chinese context now refers to concepts of authenticity, brands, characters, stories, and even prototypes of ancient myths. Major entertainment and cultural players are […]