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Rumor: Sina Weibo to Launch Membership Service

Sina Weibo will be launching membership service which will give paid users access to premium features like personal page customization and so on, a move highlighting Weibo’s efforts in monetizing its offering as Sina is under stress from weakening ad sales. As the company’s latest earnings report shows it lost US$ 13.7 million in the […]

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Sina Weibo Will Launch Virtual Currency Next Monday

Although Sina Weibo is spreading rapidly in China, investors are concerned about its ability to generate revenue. To address such an issue, Sina Weibo is to launch its own virtual currency. We already reported that the information about its virtual currency named Weibi had been leaked in its wiki page for developers. An industry insider has just […]

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Weibo, the Infomation Center or Game Center?

Together with Weibi, the virtual currency, the Game Center of Sina Weibo was launched early this week. The first invitation I got was from Season Xu, the co-founder of Five Minutes which is the producer of Happy Farm that really smashed Chinese social gaming industry back in 2009. Five Minutes is the first to launch […]