Chinese users are totally different from Western users. Shocking, I know. Mind = blown. The problem is that this is so obvious that most startups with foreign founders tend to gloss over this fact too quickly and don’t take into consideration just how different the users, and thusly the market, can actually be. So no matter how badass you think you are, how driven you are to succeed, you better reign in the optimism and do your homework because China will hand you your ass faster than you can Snapchat a picture of it as a momento of that time you had the world by the balls.