http://content.blubrry.com/analyseasia/Episode_130__The_Future_of_Xiaomi_with_Eva_Xiao.mp3 Eva Xiao from TechNode continued our discussion on Xiaomi, focusing on what kind of company Xiaomi truly is, and the current challenges they are facing to justify their US$45B valuation. We discussed the company’s recent failures to hit their 100 million smartphones target, their loss of smartphone market share, their failure to expand aggressively […]
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ZTE’s Plan for 2016: Boost Brand Loyalty by Involving Users in Product Development
Chinese telecoms equipment and smartphone supplier ZTE will use 2016 to build brand loyalty and brand awareness by consolidating their smartphone portfolio and involving consumers in the product development process. “We are shifting to a model where we are working directly with the consumer and trying to build the ZTE brand with the consumer,” says […]
Huawei Celebrates The New Year By Boosting Sales Expectations
While many Chinese smartphone vendors are looking to 2016 for a reprieve from dwindling smartphone demand, Huawei Technologies Co. is ringing in the New Year with some better news. The company said on Thursday that their 2015 revenue is expected to rise 35.5% over the previous year, significantly higher than a prediction release earlier this year of 20%. The Shenzhen-based […]