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East-West communication in the attention economy 新媒体时代下的品牌跨境传播

May 24, 2018 @ 7:00 pm - 9:00 pm

With increasing collaborations between China and its overseas market, there’s a bigger need for brands to create engaging marketing strategies and appealing stories that convert to real business interests in an fast-changing attention economy.

We invited 3 industry speakers that will help us identify the challenges and opportunities presented with the fast development in new media and changes in demographics of a multicultural audience. Join us for an insightful dialogue this Thursday on how brands could effectively communicate to audiences across borders and cultures.

About the speakers

Jim Fields

CEO, Relay


The Upside Down

3 Stories About Effective Cross-Border Branded Communications

Chinese brands often struggle when it comes to communicating their messages to consumers overseas. In this talk – by Jim Fields, CEO of Relay Video – learn more about three stories of Chinese brands that managed to get things right when it comes to international communications.

Thomas Klein

Co-founder, Creative Union

5 top social marketing trends for 2018 in China

While the unique Chinese digital landscape continues to evolve at breakneck speed, it has become more and more difficult for brands to stay up to date with the latest digital marketing trends in China. Thomas Klein, co-founder at Creative Union, will review the top 5 digital marketing insights for 2018 for brands who wish to make the most of the Chinese digital ecosystem.

Elliott Zaagman

Leadership development coach for Chinese tech founders, writer on corporate culture and tech, and co-founder at Goldenspan Consulting

How Chinese tech leaders build their personal brands abroad

In China, tech brands are closely associated with the names, faces, and personalities of their founders. But what happens when they use that approach to brand-building abroad? In this talk by tech, culture, and leadership enthusiast Elliott Zaagman, he’ll look at what works, what doesn’t, and what are the opportunities Chinese tech leaders should be leveraging in our current media age.



7: 00 – 7:15 sign in

7: 15 – 7: 30 first speaker

7: 30 – 7: 45 second speaker

7: 45 – 8: 00 third speaker

8 :00 – 8: 30 panel

8: 30 – 8: 45 Q&A

8 :45 – late Networking



Address: 3rd floor, Hotel Jen, No.1 Jianguomen Wai Street | Inside 5Lmeet GuoMao, Beijing

建国门外大街1号 新国贸饭店 3层

Time: 19:00 – 21:00, Thursday, May 24th

Cost: RMB 100 (early registration)

RMB 120 (at the door)

RMB 85   (Members of Partner Organizations )

(All Tickets above include a complimentary drink & food)

RMB 75   (One drink WITHOUT food)


About us


TechNode began as one man’s attempt to tell the world about what’s happening in China’s tech and startup ecosystems. Since that time, we have grown into a trusted and respected information outlet, events organizer, and integral part of the tech and startup community both inside and outside of China with our partners at TechCrunch.

With a vast network in global innovation and entrepreneurship, China-based TechNode is in the center of a unique worldwide tech ecosystem of startups, venture capital firms, industry resources and corporate partners. TechNode has six business units, including TN Media, TN Inno (corporate innovation services), TN Global (Asia), TN Events (branding and event services), TN Data (startup ecosystem database) and TN VC (venture capital and financing services). Through these initiatives, TechNode supports and bridges the startup ecosystem between China and the rest of the world. TechNode is also the exclusive China partner of TechCrunch.

If you want to tell us about a startup/service/product, shoot us an email at tip@technode.com. If you need reach us for partnerships, sponsorships, or other purposes, please email us at contact@technode.com.

About the Venue

Prototype 众·社

Get away from the hustle of the city and retreat to Prototype, a modern 320-square-metre co-working space where creative minds go to plug in, grab a bite and get down to business.

The friendly open space has plenty of comfortable seating, individual pods and loads of power and USB ports.

In addition,13 meeting rooms  and office rental space are available. To enquire, email  events.hjb@hoteljen.com.



除此之外,众·社及会议空间还拥有13间不同种类的会议室。预订请发送邮件至:events.hjb@hoteljen.com 。


May 24, 2018
7:00 pm - 9:00 pm
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