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Baidu-backed EV firm hires former Nio, Ford executive to lead community efforts

Jidu Auto, an electric vehicle venture launched by tech giant Baidu and automaker Geely, has hired former Nio and Ford executive Izzy Zhu (Zhu Jiang in Chinese) to lead the company’s user development and community efforts, a key pillar of its retail and marketing strategies. Zhu joins Jidu following a one-year stint as chief operating officer for Ford China’s EV unit, overseeing sales and marketing of the Chinese-made version of its popular Mustang Mach-E vehicles. Before that, he ran social media and digital marketing as a vice president for Nio for three years until March, 2020. [Jiemian, in Chinese]