The celebrity CMO is absent from corporate filings and press conferences of the newly public company whose growth he’s credited with jump-starting.
Search results
Posted inHeavy Hitters
Luckin Coffee testing self-service coffee machines
Users can locate the nearest coffee machine and place an order through the Luckin app.
Posted inTurf Wars
Luckin Coffee eyes markets in Middle East and India with Americana partnership
Luckin’s expansion to the Middle East and India extend its competition with Starbucks to more markets.
Posted inHeavy Hitters
Luckin launches limited-edition cup to replicate Starbuck’s cat paw mug craze
This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
Posted inHeavy Hitters
Chat Room: Michael Norris on Luckin Coffee’s business model
Luckin Coffee is projected to have the largest coffee network in China by the end of 2019 at its current rate of growth.
Posted inHeavy Hitters
ByteDance joins Spring Festival ad war, edtech funding: Retailheads
ByteDance joins the annual Spring Festival marketing blowout. Alipay prepares for the 2021 red envelope war. Edtech attracts more investment.
Posted inHeavy Hitters
JD Logistics IPO, Tencent and Alibaba new offerings: Retailheads
JD.com’s logistics arm sets a price target for its IPO. Tencent, JD.com, and Alibaba’s new food recommendation app.
Posted inViews
From jail to java: How Luckin’s CMO is hacking China’s coffee market
Growth guru Yang Fei says Luckin can make profits from free coffees
Posted inOn the Cusp
Luckin sets up QQ-themed store with Tencent to tap nostalgic Chinese millennials
Luckin Coffee and Tencent have been partners since Sept. 2018.
Posted inUp and Comers
Briefing: Luckin rival Coffee Box closes up to 40% of stores
Coffee Box seeks to regain profitability amidst heightened competition and a cooling capital market.
