The celebrity CMO is absent from corporate filings and press conferences of the newly public company whose growth he’s credited with jump-starting.
Users can locate the nearest coffee machine and place an order through the Luckin app.
Luckin’s expansion to the Middle East and India extend its competition with Starbucks to more markets.
This is the first time Luckin has sold branded merchandise as it evolves its marketing and branding strategy.
Luckin Coffee is projected to have the largest coffee network in China by the end of 2019 at its current rate of growth.
ByteDance joins the annual Spring Festival marketing blowout. Alipay prepares for the 2021 red envelope war. Edtech attracts more investment.
JD.com’s logistics arm sets a price target for its IPO. Tencent, JD.com, and Alibaba’s new food recommendation app.
Growth guru Yang Fei says Luckin can make profits from free coffees
Luckin Coffee and Tencent have been partners since Sept. 2018.
Coffee Box seeks to regain profitability amidst heightened competition and a cooling capital market.