Posted inNews Feed

Apple’s share of China earbuds market falls by 11% as domestic brands rise

Apple’s share of the Chinese earbuds market for the first quarter of 2022 fell by 11% year-on-year, according to shipment figures released by business insight firm Canalys on Wednesday. According to the report, the top five earbuds brands by shipments for the quarter were Apple, Xiaomi, Edifier, Huawei, and QCY. Apple’s share of the market fell to 16%, while domestic brands Xiaomi, Edifier, and Huawei all recorded year-on-year market share growth of between 7% and 28%. Apple remains dominant globally, with a 32% share of the earbuds market, while Chinese brands Xiaomi and Edifier are third and fifth respectively in terms of global market share.