China recorded more than 500 million active smart devices as of the second quarter of 2013, doubled the reading of 2012 Q4. Of which, 340 million are Android-powered devices, 150 million are iOS devices, and 7.40 million are Windows Phone and Windows RT terminals, according to 2013 H1 report released by Umeng, an analytical service provider.
According to the report, Chinese low- and middle-end Android devices have achieved substantial growth, while Apple’s total share in China has dropped 5.4% since no new device was unveiled in this half year. Domestic brands that grow rapidly include Lenovo, Huawei, Xiaomi, Coolpad, ZTE, OPPO, BBK, etc. Lenovo replaced HTC as the second largest Android phone manufacturer and Xiaomi elbowed into the top five spots in terms of Android device market share.
The life cycle of 90% active Android devices in China is less than 14 months, a faster upgrading speed compared with Google’s estimation of 18 months in 2011.
Only 30% of Android users try out new apps this April, according to the report. In addition, top 10% of the most voracious users downloaded 66% of all the new apps. Users in first tier cities favor photo management apps and users in second tier cities prefer to play games.
The iOS jailbroken rate in mainland China reached 30.5% in the reporting period, down around 10% from last year. However, the rate is still higher than overseas jailbroken rate of 13.7% in June.
image credit: Umeng
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