At Mobile World Congress Barcelona 2012, the symbiosis between mobile and auto is clear with the Ford Motor Company.

Ford Executive Chairman and grandson of Ford founder, Bill Ford opened up the presentation and was proud to announce Fords mobile with mobility strategy to better integrate our “digital lives into our vehicles.”

Partnering with Microsoft since 2007, Ford developed a voice controlled technology called SYNC. SYNC allows drivers to simply use their voice to control the entertainment system through WIFI or Bluetooth.  The breakthrough technology gives drivers the freedom and convenience to control while letting them feel safe by keeping their eyes on the road.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.