From Finland, Vimention is a start-up that wants to let people see what is happening anywhere in real time.

Using Google Maps, people can post comments and pictures that will show up on the map. Later users will be able to post video too. A use case for example could be, during the London 2012 Olympics, people can ‘tweet’ or take a picture of the 100M Men’s final running race and people in another town will be able to see the picture  from a pub in another town.

Vimention went live two weeks ago on the web and is now in public beta. However, they are currently developing in iOS, Android and Windows 7 for mobile.

Operating only in Finland currently, the team is looking to expand globally. China is the next on their list and hence will connect with Weibo.

Their business model aims to monetize from brands that want to advertise their logo on the maps. For example, Starbucks may advertise their logo and show what people are saying or taking pictures of inside the café.

The team is currently bootstrapped.

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.