Conversations around virtual reality are quickly centering around one of the biggest bottlenecks in the industry’s development: high-quality content.

The two-day Global AR/VR China Summit, which kicked off on Wednesday, featured speakers from different corners of the industry, from virtual reality analytics company Touch Virtual to Neobear, an early education startup developing augmented reality products. The hype around VR hardware seems to have petered off with most presentations focused on building exciting and useful VR content in marketing, education, travel, and social applications.

“We have to choose PC-based VR [over mobile-based VR] because our client’s expectations for high quality content,” said Yuan Yuan, the CEO of AR/VR software company Ugion, on a panel discussing the current and future adoption of VR and AR technology.

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).