It isn’t easy being a parent in today’s hi-tech world. With smartphones and tablets in households, kids have more and more excuses to spend their afternoons staring at a screen.

“Times are changing,” says Neo Hsiung, the CEO of Neobear, an early education startup based in Shanghai. “It’s not possible to prevent your child from playing with an iPad.”

“But AR technology can let [your child] experience multimedia entertainment without having them stare at a screen for a long period of time,” he says. “If you want to play with AR, you have to interact with physical objects.”

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Eva Xiao

Eva Xiao is a tech reporter based in Shanghai. Contact her at eva.xiao@technode.com or evawxiao (wechat & twitter).