People started explaining design as “the rendering of intent“, which breaks the design process into two activities, having the team arriving at the same intentions and having their intentions presented in the desired way. However, the importance of intentionality in the first phase is often overlooked as people running hastily to the rendering or execution phase which usually kills more time and energy.

“Designers are spending too much time on duplicated works like drawing up the sketches, building 3D model of their plans and communicating with fellow designers,” said Weisen Chen, founder of designer software startup Vidahouse.

As a veteran interior designer who has worked in the industry for more than two decades, the entrepreneur believes these precious times could be saved and used for what design is really about – the ideas.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.