It’ s a cut and dried truth that China has an overwhelming appetite for foreign goods. With immense strides forward in living standards, and increased recognition of foreign brands, Chinese consumers’ insatiable appetite for cross border commerce, or “Haitao” has fostered a plethora of  e-commerce verticals–Ymatou, Metao, Hitao, Bolome, jostling for marketshare with larger players.

By now it’s hard to argue that Chinese shoppers more than enough options to get their Australian infant formula and Italian handbags. But these expat entrepreneurs disagree. They want to kick things up a notch and further unleash China’s penchant for exotic brands.

Cool Hobo

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April Ma

Based in Beijing, April Ma writes on tech trends and covers startups that may (or may not) be the next BATs. Reach her at April.ma@technode.com or Mafangjing (Wechat).