As one of the widest spread internet meme goes — “Content is king”. There are plenty of ardent supporters of the philosophy in China’s video streaming industry and the country’s top video site Heyi Group, which is more commonly known as Youku Tudou, is one of them.

Procuring quality video content is a strategic focus of the company in recent years with billion-level investments being injected for that initiative each year. It’s easy for us to wonder where did the company has spend all these money and how it’s going to monetize the contents for sustainable revenues. Jim Lerch, business development director at Youku, explained these questions at Shanghai Fashion Web held late last month.

Original/Licensed IP Contents Are The Money Burners

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.