China’s 710 million web-savvy netizens are becoming increasingly reliant on social media, aka we-media or self-media. Digital media overtaking traditional ones is no longer a far-fetched dream in China.

In 2016, Chinese adults are going to spend more time on digital media than on traditional media of TV, radio and print, combined, research institute eMarketer predicted this April.

Papi Jiang’s 12 million RMB ($1.8 million USD) fundraising case surprised the crowds when the news first broke earlier this year, but it’s just among a raft of we-media startups that are receiving huge capital inflows. We picked six self-media startups loaded with cash to scrutinize and dissect.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.