The level of expectation when you’re heading to a tech conference is nowhere like the anticipation of right before a music concert. To narrow down that gap, an experimental combination of startup pitching and art performance was featured on stage on StartupCon 2016, held in Seoul, Korea on Tuesday and Wednesday.

With its catch phrase ‘Startup Meets Art’, the concert lined up various collaborative programs, including a magician showcasing a wearable device while performing his magic show, a musical actor humming to showcase a music solution startup, and a movie director showcasing a movie review startup through his online drama series.

Here we document how a VR audio solution startup and an instrument education startup collaborated with musicians on stage to pitch their solution:

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com