“There’s an App for that.” was trademarked by Apple in 2009. It was a time when the mobile software market was erupting with revenue and raining cash onto developers, in the same way Vesuvius rained it’s ashes onto Pompeii. Developers were buried alive in profits, and during that time, could afford to take risks, make mistakes, and innovate freely without having to face the consequences of being outranked by the competition… because there wasn’t any.

In early 2009 it was easy to decide on the App you wanted to use. There was only about 10,000 to choose from. To search for food, Urban Spoon was the best for sorting near-by choices and Yelp was the best for looking at reviews. If you wanted to book or track your flight you would use Flights. To track your calories you would use Lose It, and to message your friend you would most likely use AIM. Ahhh, the nostalgia.

Now, in today’s world of more than 2 million Apps, if you’d like to message your friend, it all depends: what country they’re in, what country you’re in, what type of media you’d like to send, whether or not you’re using a VPN, where you’ll be having dinner that night, who will pay for dinner, if your girlfriend will check your messages later, and of course, what kind of emojis and stickers you want to leverage for maximum flirtivity. The choices range from WeChat, Whatsapp, KakaoTalk, Line, Messenger, Snap, Slack, Allo, Messages, Rawr, Kik, Tango, TanTan, Tinder, Tawkers, Voxer, and thousands of others that most people have never heard of.

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