5 Interesting Facts About What Chinese Travelers Search On Baidu

Thanks to personal income rises and appreciation of the Renminbi, China had 120 million outbound visitors in 2015 and they spent $104.5 billion USD, a 12% and 16.7% increase compared with 2014, according to the China Tourism Research Institute.

At the government level, “One Belt One Road” policy, Chinese Framework for organizing the multinational economic development, is expected to expand tourism and to make the visa application process easier in countries along the Belt and Road.

So, what do Chinese people care about most when they go traveling and where do they get information about the hottest travel destinations? Not only do they take a look at where their peers are visiting through WeChat Moments, they also take a look at travel blogs through China’s biggest portal Baidu.

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