During the Slush Shanghai event on Oct. 31st, we had the pleasure of speaking to Lu Jian, President of Hujiang CCtalk Cloud, the live streaming arm of online education platform Hujiang.com. This August, Lu Jian joined Hujiang.com from 360’s live streaming platform. This job move was seen solid confirmation that this would be another company prioritizing live courses.

“Within a year, more than half of the live streaming sites today will cease to exist, simply because none of them, not Inke, not Huajiao, have a successful business model”, Lu Jian tells us.

Live streaming platforms have voracious appetites for cash, with most of the expenses coming from broadband costs, which could come down to as much as 10 million RMB a month. But the trickle of revenue from these companies consist solely of the cut taken from“offerings” made to the KOLs, which come by a dime a dozen nowadays. Nevertheless, an exclusive contract with one of any degree of fame is still leaves these platform millions of RMB poorer.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

April Ma

Based in Beijing, April Ma writes on tech trends and covers startups that may (or may not) be the next BATs. Reach her at April.ma@technode.com or Mafangjing (Wechat).