Rides, spare rooms, screw drivers, relationship advice, legal expertise and make-up tips. The list goes on and on and when it comes to possibilities for a sharing economy, we’re under the impression that our imaginations are the only limit.

But there is a glaring difference between sharing tangible resources, like lodging or car seats, and knowledge and advice. The level of trust towards the platform is even more crucial for knowledge sharing, said Fenda’s cofounder Zhu Xiaohua at TechCrunch Beijing on Monday. “You need to have those sharing knowledge trust your platform, and those seeking resources to trust the platform as well, if you have failing trust on either side, then it’s game over.”

The sharing economy in general is an emerging sector that is at the mercy of regulators, and the same is true, if not more so, in regards to knowledge sharing.  “If you so much as put a toe out of line, that would be an immense regulation risk totally disqualifying you”, reminds Zhu.

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April Ma

Based in Beijing, April Ma writes on tech trends and covers startups that may (or may not) be the next BATs. Reach her at April.ma@technode.com or Mafangjing (Wechat).