For Australian startups, or any startup, expanding to a new market could be quite daunting, especially when you are looking at China, but according to Karen Surmon, commissioner from Australian Trade and Investment Commission (Austrade), the difficulty in this mission is way over exaggerated. The challenges are true, but people shouldn’t back out without even give it a try.

“Australian startups should embrace a global vision and come to markets like China, which has huge potential.  But it can be a bit complicated and daunting when you are sitting in Australia and thinking of how to do it.”

In an attempt to achieve this goal, Austrade launched Landing Pad, a support program that helps Australian entrepreneurs bring their ideas innovative ideas globally. As part of the program, Shanghai Landing Pad opened this September in line with Australia’s National Innovation and Science Agenda.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.