Discover Korea’s Tech: VisualCamp, Eye-Tracking Company for VR Ads Monetization

This is the fourth post in our series: Discover Korea’s Tech, where we will talk to a mix of Korean startup entrepreneurs who stood their own ground with their technology, in Korea’s economy notoriously dominated by gigantic companies. Stay tuned over the coming month as we talk to Korean entrepreneurs. You can follow our updates @technodechina for new stories in the series. 

The big debate around virtual reality is how we monetize on it. VR advertisement is seen as a one way to monetize VR content, but it is unclear how much the ad will gain traction from viewers. Korea-based VisualCamp has a solution to advertisers who wants to measure how effective a VR ad is. The company has developed a technology that enables users to input signals with their gaze in VR.

“VR content should take off before we talk about VR advertisement, of course. VR advertisement follows the VR content boom,” Charles Seok, co-founder and CEO of VisualCamp says. “Once we have eye-tracking technology, it will drive the VR advertisement market closer.”

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