When you think ecommerce, you probably think Alibaba, JD, Xiaohongshu, or Ymatou. However, they better be careful: there’s a fresh batch of startups that are looking to disrupt the cross-border ecommerce market.

“Chinese consumers have been buying those foreign products for quite some time, but they would have to go there or have daigou to get the items; they don’t know where to get the best price,” William Bao Bean, general partner at SOSV and managing director of Chinaccelerator told TechNode.

The key focus for Chinaccelerator Batch 10 was cross-border commerce. Among the eleven companies that graduated from Batch 10, five companies were offering cross-border ecommerce: LUXSENS, Fashory, CoolHobo, TrustLuxe, and Groupmall.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com