Chinese internet giant Tencent has branded its wholly owned subsidiary Sanook Online, a leading Thai web portal, to Tencent (Thailand).

Sanook started in 1998 as a Thai-based web directory and gradually developped into an all-inclusive entity with businesses ranging from web portal (Sanook.com), news portal (NoozUp), music-streaming (JOOX), IM (WeChat), and e-commerce (Sabuy).

Sanook.com claimed over 30 million active monthly users, while JOOX has amassed 22 million users, the report citing data disclosed by the company. To bring these figures into perspective, Thailand’s internet population is 41 million as of June this year; the country has around 68 million people.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.