Baidu announced yesterday in an internal letter the appointment of Li Jing, a 25-year-old entrepreneur, as vice president. This makes Li the youngest VP in the history of the search giant.

The appointment comes after Baidu’s full acquisition of Beijing Shoujiao Info Technology, the company behind WeChat-based marketing consulting account Professor Li (李叫兽), founded by Li Jing in 2016. Li will oversee Baidu’s creative advertising business, marketing strategies, productization and will report directly to Baidu’s senior VP Xiang Hailong, according to the company.

The success story of this young entrepreneur soon became the hottest topic on China’s social media. While some were amazed at his achievements at such an early age, others questioned his qualifications. For a time, praise, envy, mockery filled China’s social media.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.