Music streaming is a difficult space to dominate: people refuse to pay for it and incur little personal penalty by switching between providers. But what if there is a music streaming service with a voice, that understands what the trends are and give you exactly what you want to hear?

Powered by an editorial team, heaps of data, and curated recommendations, Tencent’s JOOX was the most downloaded music streaming app in Hong Kong, Thailand, Malaysia and Indonesia in the first 10 months of 2016. JOOX now accounts for more than 50% of all music streaming app downloads in those markets, according to a McKinsey report, beating out both global and local players.

“We have editorial teams on the ground to identify not only what’s trending now, but also what’s cool,” Poshu Yeung, General Manager of International Business at Tencent told us.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com