Coolhobo, a Shenzhen-based food VR commerce company, is stopping its subscription-based food boxes to focus on their VR platform.

The company, a fresh graduate of Chinaccelerator, originally launched with their subscription-based imported goods box, containing imported goods, varying the country every month. It helped the company generate 60,000 RMB (8,800 USD) in monthly revenue. According to the company, the 30% of our customers were repeat customers.

“We are building something bigger, and we cannot make everyone happy,” Loic Kobes, the founder and CEO of Coolhobo says. “We are small, and the market is big. We can experiment everything here in China.”

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com