The content ecosystem surrounding VR technology is quickly becoming the biggest opportunity in the sector. iiMedia Research expects the revenue from VR content market to soar by 279% from an estimated 98.9 million USD in 2016 to 375.1 million USD in 2017.

Driven by the growth, a bunch of VR platforms are now competing for to find the “killer content” to be the core force for them to allure more users.

Similar for other content creators, VR developers’ choice of platform depends on a number of factors: cost and accessibility of hardware as well as developer choice between drive revenue or driving broad adoption. Last week, HTC Vive held a developer meetup in Shanghai. I headed over to see what China’s VR content developers are thinking.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.