Being a fan means you start to put interest and context around your loved one. VREX is a Korean startup wants to mingle fan power with AR technology to digitally connect fans with their loved stars.

K-pop is not just a cultural phenomena, it has both economic and social impacts. Lu Han, a member of EXO took a selfie in front of a mailbox on the Bund in Shanghai and posted on Weibo. That evening 20,000 EXO fans lined up and took selfies there. Fans of another member of EXO Yixing, put up a happy birthday message on a giant billboard in Time Square in New York.

“Fans travel to China and South Korea to experience K-pop, and they generate 6 billion in revenue. However, 88% of fans responded that they feel they are disconnected to their stars,” Rudy Lee, CEO and founder of VREX says.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com