WeChat blogger Mr. Bags teams up with Strathberry for Zodiac Capsule Collection

Editor’s note: A version of this post first appeared on  Jing Daily the leading digital publication on luxury consumer trends in China. 

Luxury brands have long been releasing their one-off Zodiac-themed collections targeted at the Chinese market during the Spring Festival shopping season, but in many cases, the designs simply don’t click with consumers. This year, Chinese blogger and handbag guru Mr. Bags teamed up with Scotland-based label Strathberry to create a capsule collection for his followers that he knew they would love.

Mr. Bags, whose real name is Tao Liang, visited Strathberry’s factories in Spain to work with the artisans, ultimately coming up with an exclusive series of pink handbags, called “Sweet Pink Fantasy,” which feature interchangeable red leather bag tags with illustrated characters. Tao said his goal was to “create designs that can really appeal to youthful female shoppers, creating a whimsical dream come true.”

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